My Work Experience

• Own and execute digital marketing strategy across paid, organic, influencer, and ecommerce channels for a high-volume automotive business representing premium
  automotive brands.

• Managing high-traffic social media channels end-to-end, including content creation, design, scheduling, and community engagement, driving consistent audience growth and loyalty across platforms.

• Scaled social media presence by 30,000+
  followers by leading high-impact viral video campaigns and performance-driven content across paid and community channels, generating millions of views and significantly
  boosting brand awareness and engagement.

• Managing paid acquisition campaigns across Meta platforms (Facebook, Instagram), optimizing targeting, creative, and budgets using analytics and audience insights.

• Led influencer partnerships and collaborations within the automotive and lifestyle space, strengthening brand credibility and reach.

• Planned and executed major automotive
  exhibitions and brand activations (S'hail, ADIHEX Abu Dhabi), overseeing logistics, branding, suppliers, and on-site delivery, resulting in increased footfall, leads, and sales.

• Led the launch of a new automotive ecommerce platform (web & app), including UX direction, inventory digitization of 2,000+ SKUs,
  and backend integration.

• Collaborated cross-functionally with Sales, CRM, Operations, and external agencies to align marketing initiatives with commercial objectives.

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